What a fantastic SI cover for Lee Jenkins’ Durant piece this week. Almost makes me wish I hadn’t cancelled my subscription in ‘99.
Kevin Durant has spoken
Uncovering the First, Fascinating Rulebook for Subway Sign Design
The 180-page binder, the key to the system’s iconic design choices, outlines a meticulous vision of signage intended not merely to look good — though it does — but to simplify navigation of the subterranean labyrinth. In its attention to passenger behavior, the manual goes above and beyond what most of us would term graphic design.
“The subway rider should be given only information at the point of decision,” proclaimed the designers. “Never before. Never after.”
Read more. [Images: NYCTA]
“Off Book” is one of those projects that just astounds with simplicity and beauty. The editing is masterful and the shooting is as well. It’s one of those series of short-form Web videos that don’t look shoestring, even if they are. (Are they?)
Godspeed!
(Source: pbsarts)
